What Are Themes?
Themes are a way to create multiple versions of your Member Subscribe Page. Each Theme represents a named collection of settings that override the following aspects of the appearance and behavior of the "default" (non-Themed) Member Subscribe Page:
- HTML Header and Footer
- Profile field visibility
- Profile field display name
- Whether or not profile fields are required
- "Side-by-side" vs. "Stacked" layout of profile fields
- Which List checkboxes are visible
- Whether List checkboxes are subscribed by default
- List name and description
- Number of columns in which to display Lists
- Text of the Submit button (or, optionally, an image instead of text)
- Informational messages ("You have been successfully unsubscribed...", etc.)
- Validation messages ("Invalid", "Required", etc.)
- Settings for the Opt-In Notification, Profile Update Notification, and Forgot Password messages
- Forward-to-a-Friend settings
- Whether a successful submission of the Member Subscribe Page redirects the Member to a "success" message, or to a version of the Member Subscribe Page that uses a different Theme (and that supposedly displays different profile fields)
When you first create a new Theme, it will inherit all the default Site settings and will therefore be identical to the default Member Subscribe Page. Each individual setting can be left to inherit the defaults, or it can be overridden with a Theme-specific value. In other words, it's not necessary to customize all of the elements in the above list; in fact, a useful Theme might override only a single Site setting.
How Do I Use Themes?
In order to link to a "themed" version of your Member Subscribe page, you'll need to use predefined links that are different from the defaults. When creating a mailing using a template, simply pick the appropriate Theme-specific predefined link from the dropdown menu. When creating a mailing without a template, you'll have to use an alternate syntax, as described in the Predefined Links section.
Why Would I Need Themes?
Themes meet a wide variety of business needs, such as:
- Multi-language Support: Each Theme can represent a language-specific (English, Spanish, etc.) or dialect-specific (American English, British English, etc.) version of the Member Subscribe Page.
- Special Promotions: A Theme can be constructed to promote a special offer, with different content than the standard Member Subscribe Page. By leveraging an alternative Opt-in Notification, you can also deliver different messaging and/or incentives to a members who subscribe using this Theme.
- Mobile Device Layout: The "Side-by-Side" vs. "Stacked" layout functionality mentioned above can be used to a create different version of the Member Subscribe Page for use by mobile devices (which have small screens and therefore benefit from the "stacked" layout).
- Branding: Each Theme can represent a different brand or product with its own unique creative content and layout.
- Multi-page Member Subscribe Page: By configuring different Themes to display different (and non-overlapping) sets of profile fields, and by configuring each Theme to redirect to a different Theme (via the Opt-In Notification and Profile Update Notification pages), you can effectively turn the Member Subscribe Page into a multi-page form instead of a single-page one. In this scenario, only the last Theme in the sequence displays a "success" message: each of the others redirects to a different Theme, or to the "default" Member Subscribe Page.
- Staging: Changing the look and feel of the Member Subscribe Page can be a time-consuming process, involving numerous setting changes and repeated testing. By creating, configuring, and testing a Theme-based Member Subscribe Page prior to making it "live", you can prevent your subscribers from accessing the Member Subscribe Page while it's "under construction".
- Different profile fields for join vs. update: Your Site may have profile fields that are required for new subscribers, but for which you'd like to prevent modification after the initial subscription. For example, if you send special coupons to your subscribers on their birthday, you could make the Birthdate profile field visible to new subscribers but not to existing Members who are updating their profiles. Conversely, you might want to make only a small subset of your profile fields visible to new subscribers (to avoid overwhelming potential subscribers) but make the full set of profile fields visible to existing Members. To accomplish either of these tasks, you would specify a different Theme for your "subscribe" predefined links than for your "profile update" links; alternatively, one could use a Theme and one could use the default Site settings.
- Different creative for different actions: The Member Subscribe Page performs multiple functions, including subscribing new Members, updating existing Members, deleting Members, one-click unsubscribe, and Member login. Themes allow you to use different creative content for these different functions, by specifying different Themes in different types of predefined links.
How Do I Create and Manage Themes?
The Manage Themes screen displays your existing Themes and allows you to edit the settings for those Themes. It also provides the capability to add new Themes.
To edit the Name and/or Description of an existing Theme, click edit. Name can contain between 2 and 50 (inclusive) letters, numbers, and underscore characters, but the first character must be a letter. The Theme Description, which is optional, can contain up to 200 characters of any type, including spaces and symbols. While the Name of a Theme will be visible to your Members within their Web browser address bar, Theme Description is entirely for administrative purposes and appears only on this screen.
To create a new Theme, enter Name (required) and Description (optional) into the appropriate input boxes, then click the "Add" button.
To delete a Theme, click delete. It is possible to delete a Theme that is referenced in Mailings, in Member Subscribe Page messages, or in various other locations, but doing so will result in broken hyperlinks and is thus not recommended.
Theme ID, which is displayed in the table next to Description, is a number that uniquely identifies a particular Theme. When creating predefined links without using a template, you'll need to reference either the Name or the ID of the desired Theme. The Name of a Theme can be modified on this screen; doing so, however, will break any existing predefined links that reference that Name. By contrast, the ID can never change and is therefore preferable for use in predefined links.